Monday, July 3, 2017
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| SEO |
But if you plan to build a healthy website for a long time, then there are 3 basic things you need to know from the beginning. All three will be explained below.
Content Strategy
Recent content strategies are referred to by SEO practitioners as "new SEO". At the time the Panda and Penguin algorithms are issued by Google; Many of the previously popular strategies became useless. The algorithms of Google has forced many SEO practitioners to reorder the optimization plan, because the previous optimization only bear fruit penalty.
But do not let the content strategy is only limited to publish new articles of quality. It also includes old articles that already exist in our web that need to be sure to meet onpage SEO standards from Google et al. But that can be learned later. Now what you need to know is the understanding of the Content Strategy itself.
The initial phase of this content strategy is to understand your MARKET. You must know what your market wants; And you must know what you can fulfill from your market demand. For that you have to learn what keyword research is. This keyword research is one of the most ignored things by those who are just learning SEO and the end result is they often hunt down keywords that are useless.
Once you learn how to do keyword research and collect some good keywords, then the next step in the content of this strategy will be you will learn how to create articles or content that is not only favored by Google but also favored readers and can make your readers buy your products Or read other articles.
You need to know that visitors to the website the longer the more because there are some who have visited will come back to visit because you like your content and also your service. So as much as you make content that satisfies people and also meets the SEO factors needed for ranking.
Getting Backlinks
This is a set of strategies to get many links from other websites to your website. Backlink is a term that will often you hear and will often make your headaches beginner SEO actors. Why does this make many people's headaches? Because getting backlinks is not easy.
The actual difficulty of getting this backlink started by Google itself; Because Google once gave an understanding that the dofollow outbound links will reduce the points of the pages of a website. If it's said that, then nobody wants to give outbound links for anyone. Who wants to lose?
Later, Google released that websites that provide relevant outgoing links will benefit from additional points as they provide relevant references to their readers. Even relevant outbound links are counted as the keynote factors of websites that are not spammy. But there are 3 factors that need to be considered when providing outbound links to make it profitable SEO our website.
Must go to websites that are relevant to our website
Can not reciprocal links in the sense there is your link on the intended web page, because it will be considered as link exchange
Do not get too many outbound links. 1 or 2 is enough. If too much and unbalanced with the length of your content, then the point increase will not be balanced with the points that come out.
These things are still many not understood bloggers in Indonesia, so you will be so difficult to get links from websites relevant to you. Though providing relevant backlinks it can actually add to our web points if done correctly. We can see websites abroad that are very easy to provide dofollow links to websites relevant to them; And indeed in the end the web-web becomes a big website. Call it seroundtable.com and moz.com who always provide dofollow links to their references.
To find websites that are considered relevant to their website then you can googling by using operator related
Example: Type in Google related: https: //www.seroundtable.com to find websites relevant to seroundtable.com.
Social media
Many SEO practitioners do not understand what the influence of social media on SEO strategies. Actually social media is used to treat relationships with those who come to your website through SEO. So if you get traffic from SEO, then somehow you invite your website visitors to give like to your fanpage.
So later if you have new posts or new products, you can invite them to go back and read the latest posts from you. So the longer your traffic gets bigger, because traffic not only comes from search engines, but also from old visitors, whom you care about with you through social media. So unfortunately if you do blogging but do not invite people to give like on your social media account.